ACBW Pathway to China Forum
9:00AM – 5:30PM
Thurs 12th Oct 2017, Crown Conference Centre Melbourne
Wed 21st Nov 2017, Rydges World Square Sydney
This one day Forum provides delegates with current market trends, opportunities, challenges as well as practical know-how and case studies in engaging with China.
Speakers include China experts, industry leaders, Australian and Chinese government representatives and senior executives from some of Australia’s most successful brands who have made their mark in China.
Chair of ACBW Forums
Pathway to China Forum will be moderated by David Thomas, Chair of ACBW Forums. David is a China Expert and very well respected and provides a valuable insight to developing your China strategy.
Pathway to China Forum will focus on important topics for Australian businesses engaged or about to enter the China market. This is a highly recommended forum and a feature event of this year’s Australia China BusinessWeek
ACBW Pathway to China Forum
Acknowledgement of traditional land owners. Welcome and Opening of Forum
China’s Economy, Technology, Consumers and Consumption Trends are Changing a Rapid Phase – Your China Strategy Needs a Strategy
Leveraging Government Sister Relationships and other Government Support for the Benefit of Your Business
China e-Commerce Overview, Market Trends and Implications for Australian Companies
The Many Routes to China, Which Route Should You Take?
The panel discussion focuses on the pros and cons of entering the various options for Australian companies to enter the China market: e-commerce marketplaces vs independent e-commerce websites vs brick-and-mortar stores or O2O?
IP and Brand Protection Strategies for China
Many businesses looking to enter the Chinese market are unaware of the implications of doing so without first protecting their intellectual property. Learn about the importance of brand protection and how you can protect and enforce the different types of IP in China, including patents, trademarks and designs.
Rules & Regulations Involved in Getting Your Products into China
To get your products into China, you’ll need to navigate China’s customs and border regulations, as well as meeting local labelling rules and product safety standards. Panel of operators will discuss and focus on the border regulations, licenses, safety and labelling requirements for the import of supplements, cosmetics and health food into China
Conference Networking Lunch
Chinese certification compliance requirements and roles of the Chinese Administration of Quality Supervision, Inspection & Quarantine
Opportunities in China’s “Smaller” Cities
What does it REALLY take to break into the Chinese Market?
With a population of almost 1.5 billion people and an increasing desire for Australian made products, the potential for export revenues in the China market is tempting for many Australian brands. However, given some high profile failures, this market is not for the faint hearted. Aromababy, Van Dairy, Uber Secrets, Slim Secrets and Servcorp share their learnings and experiences.
Why the Daigou is so Important in Your e-Commerce Marketing Strategy in China?
How to Increase Brand Exposure in China using KOLs for Emerging Brands
Grow Your Business on Solid Foundations: How to Build a Chinese Web Presence for Your Brand
Demystifying The Chinese Consumer’s Buying Triggers
For SMEs or emerging brands yet unknown in China it can be challenging to conquer market share in the (over-)saturated marketplace. With tens of millions of SKUs on platforms like Tmall Global, standing out is no easy task. Investing in marketing is the only way to be conspicuous and attract qualitative traffic, which will convert into sales.
What are some of the most decisive factors that SMEs or emerging brands need to take into consideration for generate more opportunities to connect with the Chinese audience, avoid unnecessary cost and enhance the chance of success?
Wrap up – Key takeaways