Melbourne | 11 - 12 October, Crown Conference Centre
Sydney | 21 - 22 November, Rydges World Square

ACBW Pathway to China Forum

ACBW Pathway to China Forum

9:00AM – 5:30PM
Thurs 12th Oct 2017, Crown Conference Centre Melbourne
Wed 21st Nov 2017, Rydges World Square Sydney

abf-business

Presented in partnership with ABF Business

This one day Forum provides delegates with current market trends, opportunities, challenges as well as practical know-how and case studies in engaging with China.

 

Speakers include China experts, industry leaders, Australian and Chinese government representatives and senior executives from some of Australia’s most successful brands who have made their mark in China.

David Thomas
Chair of ACBW Forums

Pathway to China Forum will be moderated by David Thomas, Chair of ACBW Forums. David is a China Expert and very well respected and provides a valuable insight to developing your China strategy.

 

Pathway to China Forum will focus on important topics for Australian businesses engaged or about to enter the China market. This is a highly recommended forum and a feature event of this year’s Australia China BusinessWeek

ACBW Pathway to China Forum

8:30AM

Registration

9:00AM

Acknowledgement of traditional land owners. Welcome and Opening of Forum

9:10AM

Opening Address:
China’s Economy, Technology, Consumers and Consumption Trends are Changing a Rapid Phase – Your China Strategy Needs a Strategy

David Thomas
Chair ACBW Forum

9:30AM

Panel Discussion:
Leveraging Government Sister Relationships and other Government Support for the Benefit of Your Business

Melbourne Panel

Gonul Serbest
Executive Director, Department of Economic Development, Jobs, Transport and Resources

Susan Riley
Councillor, City of Melbourne


Michael McDonald
Managing Partner, MDP Law & Patent Attorney TBC

Sydney Panel

Leela Hanson
Director Business Development, Efic

Laurie Smith
Principal, Shuhou Associates

10:10AM

Presentation:
China e-Commerce Overview, Market Trends and Implications for Australian Companies

Tim Brown
Manager Cross Border Marketplaces, Australia Post

10:30AM

Panel Discussion:
The Many Routes to China, Which Route Should You Take?

The panel discussion focuses on the pros and cons of entering the various options for Australian companies to enter the China market:  e-commerce marketplaces vs independent e-commerce websites vs brick-and-mortar stores or O2O?

Melbourne Panel

Tim Brown
Manager Cross Border Marketplaces, Australia Post

Roy Hui
Founder & Managing Director, Market Engine

Tom Parker
Partner China Advisory, Bastion S+GO

Sydney Panel

Tim Brown
Manager Cross Border Marketplaces, Australia Post

11:20am

Morning Tea

11:40AM

Presentation:
IP and Brand Protection Strategies for China

Many businesses looking to enter the Chinese market are unaware of the implications of doing so without first protecting their intellectual property. Learn about the importance of brand protection and how you can protect and enforce the different types of IP in China, including patents, trademarks and designs.

Gavin Doherty, Director
Patent and Trade Mark Attorney, mdp Patent and Trade Mark Attorneys

12:00PM

Panel Discussion:
Rules & Regulations Involved in Getting Your Products into China

To get your products into China, you’ll need to navigate China’s customs and border regulations, as well as meeting local labelling rules and product safety standards. Panel of operators will discuss and focus on the border regulations, licenses, safety and labelling requirements for the import of supplements, cosmetics and health food into China

Steve Martin
CEO, Shanghai Ying Jie International Trading Co.

Brett Green
Managing Director, Ageless Products

Al Liang
Senior Manager, CCIC Australia

12:50pm

Conference Networking Lunch

1:50PM

Presentation:
Chinese certification compliance requirements and roles of the Chinese Administration of Quality Supervision, Inspection & Quarantine

Al Liang
Vice Marketing Manager, CCIC Australia

02:10PM

Presentation:
Opportunities in China’s “Smaller” Cities

Tom Parker
Partner China Advisory, Bastion S+GO

02:30PM

Panel Discussion:
What does it REALLY take to break into the Chinese Market?

With a population of almost 1.5 billion people and an increasing desire for Australian made products, the potential for export revenues in the China market is tempting for many Australian brands. However, given some high profile failures, this market is not for the faint hearted. Aromababy, Van Dairy, Uber Secrets, Slim Secrets and Servcorp share their learnings and experiences.

Melbourne Panel

Catherine Cervasio
Founder & MD, Aromababy
Brett Greene
CEO, Ageless Products
Christopher Morley
Commercial Director, Market Engine

Sydney Panel

Anna Chavez
Senior Manager, Servcorp China

Jamie Thurin
IDirector of International Sales, Slim Secrets

Sean Shwe
Executive Director, Van Dairy

Catherine Cervasio
Founder & MD, Aromababy

3:20PM

Afternoon Tea

03:40PM

Presentation:
Why the Daigou is so Important in Your e-Commerce Marketing Strategy in China?

Melbourne Presenter

Dr Matthew McDougall
Founder & CEO, Reach China Holdings Limited

Sydney Presenter

Benjamin Sun
Director, Think China

4:00PM

Presentation:
How to Increase Brand Exposure in China using KOLs for Emerging Brands

Presentation:
Grow Your Business on Solid Foundations: How to Build a Chinese Web Presence for Your Brand

Melbourne Presenter

David Gulasi
Founder and Director of New World Language China / China social media KOL

Sydney Presenter

Dandan Cheng
COO, Sinorbis

04:20PM

Panel Discussion:
Demystifying The Chinese Consumer’s Buying Triggers

For SMEs or emerging brands yet unknown in China it can be challenging to conquer market share in the (over-)saturated marketplace. With tens of millions of SKUs on platforms like Tmall Global, standing out is no easy task. Investing in marketing is the only way to be conspicuous and attract qualitative traffic, which will convert into sales.

What are some of the most decisive factors that SMEs or emerging brands need to take into consideration for generate more opportunities to connect with the Chinese audience, avoid unnecessary cost and enhance the chance of success?

Melbourne Panel

Livia Wang
Managing Director, AccessCN

Allan Qiu
Managing Director, Stone Drum

David Gulasi
Founder and Director of New World Language China / China social media KOL

Sydney Panel

Leo Lian
Managing Director, Lion Media Group

05:10PM

Wrap up – Key takeaways

Disclaimer: Please kindly note that this program is for reference purpose only and may be subject to change on the day of the event. Australian Business Forum reserves the right to change and amend the program accordingly.

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