Organised by:

  • OVERVIEW
  • EVENT SCHEDULE
  • FORUM PROGRAM
  • Business Matching
  • KEYNOTE LUNCHEON
  • SPEAKERS

Australia China BusinessWeek (ACBW) 2017 Hobart

Thursday 9th March 2017, Hobart Function and Conference Centre

Australia China BusinessWeek Hobart kicks off the 2017 ACBW forum series.

ACBW 2017 Hobart welcomes representatives from the Fujian Department of Commerce and business delegation from Fujian Province.

China is Tasmania’s largest international trading partner and largest source of international tourists and international students.

With China’s increased focus on health and internationalisation, Tasmania with its ‘clean, green and clever’ reputation is in an enviable position to take advantage of China’s rapidly growing demand for quality and niche products and services across a range of sectors including tourism, healthcare, specialty food products, technology, renewable energy and education.

WHY ATTEND

The ACBW 2017 Hobart program will provide Tasmanian businesses with insights and knowledge to capture the endless trade, joint ventures and investment opportunities that China has to offer:

  • Current trends, opportunities and best practices from Australia-China experts on what’s happening inside China’s economy, and how to profit from it
  • Practical knowledge to develop or refine their China strategy to capture or increase their China market share
  • Tools and knowledge to attract and capture Chinese investment and spending in their business
  • The opportunity to engage with Chinese regulators, e-commerce companies, distributors and investors

EVENT SCHEDULE

ACBW Trade & e-Commerce Forum

8:30am – 12:00pm

Provide a general overview to the ambiguous, complex and often volatile environment of the Chinese market.

ACBW Keynote Luncheon

12:00pm – 2:15pm

High profile speakers and panelists from Australia – China space. The main topic will focus on Fujian – Business & trade opportunities for Tasmania.

ACBW Tourism
Forum

2:15pm – 5:00pm

Discuss the changing face of the Chinese travellers and their needs, as well as how to attract Chinese tourists to regional destinations

Business Matching with Fujian delegation

2:15pm – 5:00pm

A one-on-one business meeting program is available for attendees at ACBW 2017 Hobart.  Attendees are paired with one or more inbound delegate based on both parties’ specific interests and needs

SOME OF THE SPEAKERS

Huang Xinluan

Director-General
Dept. Commerce of Fujian Province

Mark Ryan

MD and CEO
Tassal Group

Benjamin Sun

MD
Think China

Zhang Meirong

Director
Free Trade Zone Division of Fujian Province

Darren Alexander

CEO
Autech

Robert Pennicott

Managing Director
Pennicott Wilderness Journeys

Hobart Function and Conference Centre

1 Elizabeth St, Hobart TAS 7000

The Hobart Function and Conference Centre comprises six amazing spaces, all of them right on the waterfront, some of which can be combined to provide a stunning location for all events great and small.

The venue enjoys a waterfront location like no other, situated as it is on Elizabeth Street Pier, spanning 100m out over the sparkling water of the Derwent, the centerpiece of Hobart’s bustling waterfront community.

8:30am – 12:00pm

ACBW Trade & e-Commerce Forum

The Trade and e-Commerce Forum will provide a general overview to the ambiguous, complex and often volatile environment of the Chinese market. The forum will aim to answer and discuss the following topics:

  • How do you expand your business into China?
  • How do you bring your business to China or attract more Chinese visitors to your business?
  • How do you attract more Chinese tourist to visit your attractions, hotels and destinations?
  • Explore the possibilities and gain practical know-how now before the market becomes saturated.

12.00pm – 2.15pm

ACBW 2017 Luncheon

This year’s ACBW Luncheon will host the senior delegation from the Fujian Province including senior executives from some of China top 500 companies.

The official toast will be presented by the Director-General of the Fujian Ministry of Commerce, Mr. Huang Xinluan.

The luncheon will also include a high profile industry panel discussion – Fujian – Business & Trade Opportunities for Tasmania, including moderator and China brand expert Benjamin Sun, MD, Think China Sydney & Shandong Province.

2:20pm – 5:00pm

ACBW Tourism Forum / Business Matching with the Fujian Govt. and Business Delegation

A one-on-one business meeting program is available for attendees at ACBW 2017 Hobart. Attendees are paired with one or more inbound delegate based on both parties’ specific interests and needs. This is an exclusive service for Tasmanian businesses attending the ACBW 2017 Hobart to fast-track their opportunities to find potential investors and business partners.

Meetings will be one-on-one and last 30 minutes each, with a 10 minute break between each meeting.

Due to limited slots, participation is only possible by confirmation of the organiser

Business matching process:
1. Register to attend the ACBW 2017 Hobart
2. Complete the Business Matching Application Form by COB 17th February
3. ABF staff matches you with appropriate delegate(s) based on your interests
4. ABF staff will contact you in order to confirm if you have been selected to take part in the program
5. Your business-matching schedule will be sent to you

5:00pm – 6:00pm

ACBW Mix at Six Networking Function

Mix-at-Six Networking Function allows attendees to connect and engage with each other and with VIP guests, industry leaders and business owners to forge powerful business relationships

Principal Sponsor
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ACBW Trade & e-Commerce Forum Program

8:30am – 12:00pm, Thursday 9th March

Time
Session

8:30am – 9:00am

Registration

9:00am – 9:10am

Welcome address

Tasmania with its high-quality, world-class offerings is well positioned to leverage Chinese economic growth to increase ongoing bilateral trade and investment flows.Doing business with China: It is not the question of not a question of why, but when and how

9:10am – 9:30am

From Rocks and Crops to Tourism, Health and Education

Martin will highlight many of trade & investment opportunities between Tasmania and China

Martin Rees
Vice President, ACBC Tasmania

9:30am – 10:00am

China’s Cross Border eCommerce Trade and Opportunities – AusPost

Australia Post’s representative will discuss the latest domestic and international online retail trends and international ecommerce opportunities, with a particular focus on the Asia Pacific region. He will share some compelling customer case studies and recent ecommerce innovations designed to make the lucrative Chinese market more accessible to Australian ecommerce sellers.

10:00am – 10:20am

Selling to Chinese Consumers – Key trends that will impact your China Strategy in 2017 & beyond

China marketing expert, Ben Sun will discuss:

  • Package Customisation
  • Ecommerce as a Marketing Tool
  • Flourishing Niche Online Platforms
  • China’s lower tier cities
  • Using big data to connect with your target market
  • On-line influencers
  • Social commerce
Benjamin Sun
Managing Director, Think China

10:20am – 10:35am

Morning Tea Break

10:35am – 11:30am

E-commerce Panel

The biggest e-commerce market in the world is ready for Tasmanian businesses. This panel of high profile e-Commerce experts discuss the considerations and best practice of selling to Chinese consumers directly

Moderator:
Boyd Peters
Managing Director, Invcoms
Panelists:
Chen Qi
Director, E-Commerce Division of Fujian Province
Christopher Morley
Market Engine
Joseph Zhang
WT Media (WeChat)

11:35am – 11:55am

Case study: Entering China’s Food and Beverage market

The signing of China-Australia Free Trade Agreement (ChAFTA) has opened the door for Australian agribusiness, food and beverage industries as the gradual elimination of tariffs will make local products more affordable to China’s growing middle class. The Federal Government is encouraging Australian farmers and producers to walk through the door of opportunity and make the most of this historic trade deal. We know the numbers, we can see the opportunity but what are the practical steps to get from paddock to plate in China. This session will unlock the myths and provide a reality check through the practical steps to gain China access.

Tom Parker
Partner China Advisory, Bastion S&GO

ACBW Keynote Luncheon

12:00pm – 2:15pm, Thursday 9th March

ACBW Tourism Forum

2:20pm – 4:30pm, Thursday 9th March

Time
Session

2:20am – 2:35pm

Registration

2:35pm – 3:00pm

The Changing Face of the Chinese Travellers and their needs

3:00pm – 3:25pm

Case Study: Attracting Chinese Tourists to Regional Destinations

Garry Burns, former Sovereign Hill, Marketing Director, will share how his team engaged with the Chinese market which resulted in more than 100,000 Chinese tourists visit Sovereign Hill each year.

Garry Burns
former Marketing Director, Sovereign Hill

3:25pm – 3:50pm

Capitalising on the appetites of Chinese tourists – Could WeChat Pay be your secret weapon?

WeChat, China’s smash hit chat-app, has long been a measure of future mobile trends within China. With the launch of WeChat Pay, Tencent (WeChat’s parent company) has changed the world of mobile payment. A year on (the service was launched in March’16) With over 640 million users on mobile devices and more than 550 daily users, WeChat as a mobile platform is a behemoth. (source: dmr stats) As a mobile payment platform it is world changing – over 70 million users outside China – learn how this incredible growth has changed the way people do business and how this mobile payment platform can transform your business.

Tony Shu
Managing Director, Paylinx

3:50pm – 4:35pm

Tourism Panel: Secrets to cashing in on the Chinese Tourism Boom

Catering to the needs and wants of Chinese visitors can pay big dividends for businesses in the hospitality, tourism and retail industries in Tasmania.

This panel of experts will explore what Chinese tourists actually want and how can/should you to cater to their needs to capture this lucrative revenue opportunity

Moderator:
Boyd Peters
Managing Director, Invcoms
Panelists:
Benjamin Sun
Managing Director, Think China
Simon Yang
Managing Director, Chinese Tours Tasmania
Garry Burns
former Marketing Director, Sovereign Hill

4:35pm – 5:00pm

Closing address

Disclaimer: Please kindly note that this program is for reference purpose only and may be subject to change on the day of the event. Australian Business Forum reserves the right to change and amend the program accordingly.

Business matching with the Fujian Government & Business Delegation

2:20pm – 4:30pm, Thursday 9th March

A one-on-one business meeting program is available for attendees at ACBW 2017 Hobart. Attendees are paired with one or more inbound delegate based on both parties’ specific interests and needs. This is an exclusive service for Tasmanian businesses attending the ACBW 2017 Hobart to fast-track their opportunities to find potential investors and business partners.

Meetings will be one-on-one and last 15 minutes each, with a 5 minute breaks between each meeting.

Due to limited slots, participation is only possible by confirmation of the organiser

Business matching process:

1. Register to attend the ACBW 2017 Hobart by buying All Event Ticket or ACBW Tourism Forum ticket
2. Complete the Business Matching Application Form by COB 17th February
3. ABF staff matches you with appropriate delegate(s) based on your interests
4. ABF staff will contact you in order to confirm if you have been selected to take part in the program
5. Your business-matching schedule will be sent to you

Register to attend

Fujian business delegations

FUJIAN ELECTRONIC COMMERCE ASSOCIATION

FJECA, which is short for Fujian Electronic Commerce Association, was founded in 2002. During the time of nearly 15 years, FJECA has witnessed the starting, acceleration and final soaring of e-commerce of Fujian province, and has gathered numerous leading enterprises and elites in e-commerce from the whole province.

Seeking to connect with suppliers and manufacturer in food & beverages, hospitality & tourism, milk powders and environment & water management services.

CWZ Flowers AG.

CWZ Flowers AG is a key leading flower enterprise whose business scope includes flower online store, flower express, flower process, travel and training. The Group is listed in the main board of German Stock Exchange on August, 2014. CWZ Flowers is the first listed company in the flower business in China and first listed e-commerce company in Fujian.

Seeking wholesaler or distribution network in ICT and digital technologies.

Fujian Energy Group Co., Ltd.

Fujian Energy Group is a large comprehensive state-owned enterprise, specialized in coal, electricity, port logistics, building materials, construction and real estate, healthcare and medical service, and finance. The group owns a super large specialized dry bulk goods transfer terminal, the largest GE9F gas base in China, a CHP enterprise with the largest heating capacity in China and a national construction enterprise with Grade A qualification.

Seeking expert advisory services in healthcare and aged care services.

Fujian HealthInformation Technology Co., Ltd.

The road to health (China) Information Technology Co. Ltd., the scale of Chinese healthcare services in the field the largest and strongest comprehensive strength, the highest level of professional third party social service platform, founded in 2000 in Fujian city of Fuzhou province.

Seeking joint venture investment projects and expert advisory services in healthcare, ICT and food & beverages.

Fujian Ningshun Shipping Group Co., Ltd.

Fujian Ningshun Shipping Group Co., Ltd. mainly engages in product oil shipment, chemical tanker and bulk cargo transportation, shipping and trade of caustic soda liquid (chemicals), manufacturing and sales of yachts, marine transport and maritime travel. Currently, the transport capacity of the company reaches almost 1 million DWT.

Seeking joint venture investment opportunities in hospitality and tourism.

Fujian Reida Precision Co., Ltd

Fujian Reida Precision Co., Ltd. is a state-level high-tech enterprise specialized in the R&D, design, manufacturing and marketing of household electronic products for timing and measurement. Its main products are of three categories: The first one are precision timing products; the second one are digital household electronic products; the third one are health electronic products.

Seeking distribution network in ICT and digital technologies.

Fujian Sea Lion Group

Established in June, 2004, Fujian Sea Lion Group is a cross-regional conglomerate engages in the business of internet, import & export trade, cross-border e-commerce, handiwork, automobile accessory & service, IT and catering, whose products cover the area of Fujian, Shanghai, HongKong, Japan, Singapore etc. Now the group is devoted itself to offer the comprehensive e-commerce service between China and Japan

Seeking business for purchase in ICT and digital technologies.

Fujian Transocean Group Co., Ltd.

Fujian Transocean Group Co., Ltd. was established in 1996. In 2002 the company became the 13th private comprehensive import and export enterprise in Fujian with the approval of the Ministry of Foreign Trade and Economic Cooperation of the PRC. The company engages in the investment of petrochemical energy industry, book culture, real estate, and import and export of businesses and technologies, with its focuses on automotive fuel, admiralty fuel oil, industrial fuel oil, real estate development, publication of books and audio-visual products, and marine biological research and development.

Seeking suppliers, business for purchase and joint venture projects in ICT industry.

Fujian Xiangfu Logistics Limited Liability Company

Fujian Xiangfu International E-commerce & Logistics Park”, invested by Xiangfu Logistics Company lies in the integrated transportation hub of airport, harbor and land route. At present, our company has invested over 800 million and has built 7 bulk warehouses, warehousing facilities covered 160 thousand square meters and a customs common building for commodity inspection. It is the only large-scale Bonded Warehouse in Fujian Province approved by CGAC.

Seeking suppliers for health and beauty products.

Yonghui Superstores Co., Ltd.

Established in 2001, Yonghui Superstores Co., Ltd. is now one of the China’s Top 500 enterprises, a national flagship enterprise (listed in the main board of Shanghai Stock Exchange, stock code: 601933)of “distribution” and “agricultural industrialization” with the honor of “China Famous Trademark” after over ten years of rapid development. At present, the company owns over 600 chain stores in 19 provinces and cities, with sales in 2015 reaching nearly 50 billion yuan, ranking top 10 of China’s Top 100 Chain Enterprises and top 5 of China Top 100 FM CG Chain Enterprises.

Seeking both supplier and wholesaler for fresh fruits, seafood, chilled or frozen meat and milk powders, milk, cheese and butter.

ACBW Keynote Luncheon

12:00pm – 2:15pm, Thursday 9th March
Sovereign Room, Hobart Function & Conference Centre

This year’s ACBW Luncheon will host the senior delegation from the Fujian Province including senior executives from some of China top 500 companies.

The official toast will be presented by the Director-General of the Fujian Ministry of Commerce, Mr. Huang Xinluan.

The luncheon will also include a high profile industry panel discussion – Fujian – Business & Trade Opportunities for Tasmania, including moderator and China brand expert Benjamin Sun, MD, Think China, CEO of Tassal Group – Mark Ryan, CEO of Autech – Darren Alexander and Managing Director of Pennicott Wilderness Journeys – Robert Pennicott.

Huang Xinluan

Director-General
Dept. Commerce of Fujian Province

Mark Ryan

MD and CEO
Tassal Group

Benjamin Sun

MD
Think China

Zhang Meirong

Director
Free Trade Zone Division of Fujian Province

Darren Alexander

CEO
Autech

Robert Pennicott

Managing Director
Pennicott Wilderness Journeys

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