Organised by:

Australia China BusinessWeek 2017 Melbourne

Crown Conference Centre

11th - 12th October 2017

  • OVERVIEW
  • EVENT SCHEDULE
  • SPEAKERS
  • ACBW SHOWCASE
  • FORUM PROGRAM

Overview

Australia China BusinessWeek is the premier event in Australia designed for attendees to gain essential knowledge and forge profitable new relationships and conduct new business. We cut-through the information overload and bring you practical know-how shared by industry experts to help you to develop or refine strategies for profitable revenue/investment growth. Opportunities and challenges are highlighted and explained.

During this 2 day event, Australian businesses will have the opportunity to showcase your products and services to the powerful local Chinese networks, to accelerate your brand awareness to the China market and catapult your business forward.

Australia China BusinessWeek will have two streams, one focused on “Pathway to China” for Australian companies and the other on “Residency and Wealth Building” for inbound Chinese.

Australia China BusinessWeek is a meeting of the minds for mutual benefit; this is a rare opportunity to work directly on your business with experts, customers and suppliers. Delegates attend to get exposure to in-depth knowledge, refined ideas and ways to best support success for the change they desire be it a lifestyle change, investment or a positive revenue impact on their business.

Venue

crown-conference

CROWN CONFERENCE CENTRE

8 Whiteman Street, Southbank VIC 3006

Crown Conference Centre is a unique, purpose-built facility catering for residential conferences, meetings, seminars, product launches, exhibitions, and events.

Day 1: 11th Oct 2017

Time
Function
9:00AM – 5:00PM
ACBW Showcase
9:30AM – 4:00PM
ACBW Daigo Forum
9:00AM – 12:00PM
ACBW Investment & Migration Forum
12:00PM – 2:00PM
ACBW Keynote Luncheon
2:30PM – 5:30PM
ACBW WeChat Workshop
5:30PM – 7:00PM
ACBW Mix at Six Networking Function

Day 2: 12th Oct 2017

Time
Function
9:00AM – 5:00PM
ACBW Showcase
9:30AM – 4:00PM
ACBW Daigo Forum
9:00AM – 12:00PM
ACBW Pathway to China Forum
12:00PM – 2:00PM
Working Lunch
2:00PM – 5:00PM
ACBW Pathway to China Forum

What’s on

ACBW Showcase

With over 40,000 daigous operating in Australia, ACBW Showcase provides SMEs and emerging brands the opportunity engaged with these Australian daigous who are not only your buying channels but also your brand influencers, as their information recommendations will generate interest from their Chinese buyers for your products.

ACBW Keynote Luncheon

The Keynote Luncheon is a networking function for executives with keynote addresses by Australian and Chinese government, followed by a panel discussion with successful Australian brands sharing secrets of their success in China, how they managed to stand out, gain trust and the importance of looking beyond the coastal cities of Shanghai and Beijing to the staggering growth and new consumers in cities across the country.

ACBW WeChat Workshop

WeChat is China’s most popular and utilised social media channel, boasting the functions of eBay, Facebook, Twitter, YouTube, Instagram, Whatsapp and e-Commerce rolled into one. There are already over 1.5 million WeChat users in Australia. WeChat Workshop provides marketers and SMEs with all essentials of using WeChat to connect, influence and sell to Chinese consumers.

ACBW Mix at Six Networking Function

ACBW Mix at Six Networking Function allows delegates to forge relationships and connect with VIP guests, exhibitors and industry leaders. It is a perfect setting to discuss presentations and products, and provides unrivalled opportunities to broaden your business network, share ideas and exchange business experiences.

ACBW Pathway to China Forum

Pathway to China Forum’s objective is to inform and educate Australian SME with current market trends, opportunities, challenges as well as practical know-how relating doing business with China. Speakers for ACBW 2017 include China experts, industry leaders, Australian and Chinese government representatives.

ACBW Invesment & Migration Forum

With the aim to attract inbound investment from China into Australian private companies and business migration to Australia, the Investment & Migration Forum is a platform for recent Chinese migrants and those seeking permanency in Australia to explore investment opportunities, taxation and other policies impacting their investments as well as expert tips for managing and growing their wealth in Australia.

ACBW Daigo Forum

As daigou operators are always searching for reliable direct sources and suppliers of quality Australian products and efficient shipping methods, the ACBW Daigou Forum represents unrivaled opportunities for Australian companies to present products and services to this unique audience, as a part of your China strategy.

Daigous are not only direct buyers your products and services, their “stamp of approval” will expedite your brand exposure and product awareness to the Chinese consumers locally and in China. The ACBW Daigou forum is located on the Showcase floor and will be presented over the two days.

ACBW Showcase

Australian brands are extremely popular with Chinese consumers and are well-respected for its high-quality products and safety standards. However, to succeed in the China market, Australian SMEs need to understand and embrace its unique digital landscape and consumer decision journey.

Many Australian brands such as A2 Milk, Swisse, Blackmores attributed their massive growth in the China market through via the ‘daigou’ network of local buyers. (Daigous are the people you hear of who are clearing the Australian supermarket and pharmacy shelves of vitamin and baby products, they use WeChat to on-sell them to their customers in China). With over 40,000 daigous operating in Australia, ACBW Showcase provides SMEs and emerging brands the opportunity engaged with these Australian daigous who are not only your buying channels but also your brand influencers, as their information recommendations will generate interest from their Chinese buyers for your products.

During this 2 day event, Australian businesses will have the opportunity to showcase products and services to the powerful local Chinese Daigou networks, to accelerate your brand awareness to the China market and catapult your business forward.

Register your Interest to Exhibit at ACBW Showcase

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ACBW Investment & Migration Forum (Mandarin)

8:30AM – 12:00PM, Wed 11th Oct 2017, Crown Conference Centre Melbourne

Time
Session

Registration & Networking

Welcome Address

Keynote 1

Current issues and insights into Australian financial and investment environment

Keynote 2

Where are the Investment and Growth Opportunities in Australia?

Panel 1

Navigating Recent Regulatory and Policy Changes impacting Non-residents

Keynote 3

Funds and Private Capital Sources for Property Investors

Case Study

Key learnings from a “Agribusiness company”

Business & Investment Opportunities

Wealth Products, Investment Projects, Business for Sales

Keynote 4

Taxation implications and strategy

Keynote 5

Skills and Business Migration Update

ACBW WeChat Workshop

2:00PM – 5:00PM, Wed 11th Oct 2017, Crown Conference Centre Melbourne

Time
Session

WeChat Workshop

The workshop covers:

  • The overview of the Chinese Digital Ecosystem
  • WeChat Account Creation
  • WeChat Shops
  • Qualified Traffic Generation on WeChat
  • Key Opinion Leaders and How to Find Them
  • Cost-per-click Marketing
  • Content Creation
  • Case Studies

ACBW Pathway to China Forum

8:30AM – 4:30PM, Thurs 12th Oct 2017, Crown Conference Centre Melbourne

Time
Session

Registration

Keynote 1

Commercial Consular, Embassy of the People’s Republic of China

Panel 1

Leveraging the Sister Cities Relationships for the Benefit of Your Business

Keynote 2

Where are the Opportunities?

Morning Tea Break – Networking Opportunities

Keynote 3

China’s eCommerce Marketplaces Overview

Panel 2

Developing Your Market Entry Strategies

Case study 1

Wines by Geoff Hardy

Working Lunch – Networking Opportunity

Keynote 4

Chinese Social Media: What You Need to Know

Panel 3

Marketing to Chinese Consumers

Afternoon Tea

Case study 2

The Importance of a Robust IP Enforcement Strategy

Panel 4

Managing Cross-border Payments

Disclaimer: Please kindly note that this program is for reference purpose only and may be subject to change on the day of the event. Australian Business Forum reserves the right to change and amend the program accordingly.

PRINCIPAL SPONSORS
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SUPPORTERS
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MEDIA PARTNERS
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