Organised by:

Australia China BusinessWeek 2017 Sydney

SMC Conference & Function Centre - November 2017

66 Goulburn St, Sydney NSW 2000

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  • Australia China EXPO

Australia China BusinessWeek (ACBW) 2017 Sydney

China Digital Conference 2017 Sydney

Australia China EXPO 2017 Sydney

ACBW 2017 Sydney returns on November 2017, at the SMC Conference & Function Centre. The event is held alongside China Digital Conference 2017 and Australia China EXPO 2017 in Sydney.

ACBW 2017 Sydney provides essential and timely insight into the trends shaping the world’s second-largest economy, the opportunities that they provide for Australian companies, the changing relationship between Australia and China and the implications for businesses operating between the two countries.

ACBW 2017 Sydney is a must attend event for SMEs executives and business owners wanting to develop or refine their China strategy.

ACBW 2017 Sydney is also an effective business platform for business executives, decision-makers and investors from Australia and China to connect, network and participate in business matching.


Principal Sponsors

Why Attend?

  • Refine your China strategy with presentations on the latest trends and opportunities
  • Network with leaders in the Australia-China sector
  • Reach Chinese High-Net Worth Investors
  • Showcase your products or services to potential clients

Who should attend

  • CEO
  • Managing Director
  • Business Development Manager
  • Marketing Manager
  • Account Manager
  • Export Manager
  • Sector Head



SMC Conference & Function Centre

66 Goulburn St, Sydney NSW 2000

SMC Conference & Function Centre has recently been named as the winner of the Sydney City region of the NSW Business Chamber Business Awards 2015 for Excellence in Sustainability.

The Business Awards, run by the NSW Business Chamber, recognises and celebrates business excellence across NSW. SMC was the only venue nominated as a finalist in the Excellence in Sustainability category. it is an honour to be recognised for our venue’s sustainability efforts, which are core to our operation, by such a preeminent industry body and highly-regarded awards program.

Day 1:

10:00am – 12:00pm

ACBW Chinese Forum

Presented in Mandarin, the ACBW Chinese Forum aims to guide and inform the local Chinese business community on regulations, considerations and assistance relevant to investing in, establishing and running a business in Australia and doing business with China.

12:15pm – 2:15pm

ACBW Keynote Luncheon

Join us at this year’s Australia China BusinessWeek Keynote Luncheon to hear from industry experts and leaders about China’s trend and export.

2:30pm – 5:00pm

ACBW English Forum

The ACBW English Forum is the main focal function of the ACBW 2017 Sydney. The forum endeavours to address current trade issues and trends between Australian and China and provides opportunities for attendees to establish potential business relationship.

5:00pm – 6:00pm

ACBW Mix at Six Networking Function

Mix-at-Six Networking Function allows attendees to connect and engage with each other and with VIP guests, industry leaders and business owners to forge powerful business relationships

Day 2:

10:00am – 5:00pm

China Digital Conference

China Digital Conference (CDC) now in the fourth year, is the major platform to connect with China digital experts, industry leaders as well as keynote speakers from some Chinese giant online enterprises.

Chaired by Mark Tanner, founder and CEO of China Skinny Shanghai, CDC will focus on unique case studies, and critical topics, trends and solutions to develop your China online strategy.

10:00am – 5:00pm

Australia China Expo

Following the successful launch in Melbourne and Sydney last year with over five thousand visitors the Australia China Expo (ACE) returns in 2017.

Showcasing business, trade and investment between Australia and China, ACE 2017 will draw exhibitors from the cream of Australian and Chinese business and SMEs to exhibit in six feature zones, and engage with potential customers, partners and clients in both Melbourne & Sydney.

Principal Sponsor

ACBW Chinese Forum

10:00am – 12:00pm


10:00am – 12:00pm

ACBW 2016 Chinese Forum

Presented in Mandarin, the ACBW Chinese Forum aims to guide and inform the local Chinese business community on regulations, considerations and assistance relevant to investing in, establishing and running a business in Australia and doing business with China.

ACBW NETCOC Forum Program

2:30pm – 5:00pm


2:30pm – 5:00pm

ACBW 2016 NETCOC Forum

The ACBW NETCOC Forum welcomes an inbound delegation of Chinese investors and business executives from NETCOC, an established Chamber of Commerce from China. The forum will be simultaneously-interpreted in English and Mandarin.

ACBW Forum Program

9:30am – 5:00pm, Wednesday 9th November


9:30am – 10:00am

ACBW 2016 Sydney Forum – Registration – Buy ticket here

10:00am – 10:30am

ACBW 2016 Welcome Address

David Thomas, ACBW Forum Chair, will be presenting the Welcome address, as well as providing an overview of the program for ACBW 2016.

David Thomas
Chair ACBW Forum

10:30am – 11:20am

Panel Discussion – Where are the opportunities for Australian businesses?

With the number of people aged 65 and above rising from 132 million in 2015 to 331 million by 2050 and its burgeoning middle class more than double its spending by 2030, what opportunities does this represent for Australian companies? Which industry sectors will benefit most?

In this Panel Discussion, we will bring together thought-leaders from key industries to discuss and share their insights.

11:20am – 11:50am

Morning Tea Break – Networking Opportunities

11:50am – 12:40pm

Panel Discussion: What Do the Chinese Investors Really Want and How to Engage Them?

With Chinese investment continuing to flow into Australia, it is important to understand the complexity of a Chinese investor and how your business can capture this lucrative market.

Join Boyd Peters and a host of experienced speakers from across the international investment sector, to discuss how your business can engage with Chinese investors.

Boyd Peters
Panel Moderator, CEO, InvComs

12:40pm – 1:40pm

Working Lunch – Networking Opportunity

1:45pm – 2:10pm

China’s Cross Border eCommerce Trade and Opportunities

Vivien Astl, Head – Head of eCommerce Platform Operations, Australia Post StarTrack, will discuss the latest domestic and international online retail trends and international ecommerce opportunities, with a particular focus on the Asia Pacific region.

She will share some compelling customer case studies and recent ecommerce innovations designed to make the lucrative Chinese market more accessible to Australian ecommerce sellers.

Vivien Astl
Head of eCommerce Platform Operations, Australia Post StarTrack

2:10pm – 3:00pm

Panel Discussion: What are the challenges and opportunities of Chinese cross-border e-commerce?

Join this high profile panel of China digital marketing experts to discuss the potential benefits & pitfalls of the Chinese eCommerce market:

David Thomas
Chair ACBW Forum
Tom Parker
Partner, Bastion S+GO
Benjamin Sun
Director, Think China
Livia Wang
Entrepreneur, AccessCN

3:00pm – 3:30pm

Afternoon Tea Break – Networking Opportunity

3:30pm – 4:00pm

Australian Country of Origin branding, an asset in the China market

The Australian Made, Australian Grown logo has been used in export markets around the world for 30 years and is well recognised and highly regarded throughout Asia and in China. Ian Harrison, Chief Executive of the Australian Made Campaign, will discuss how business can leverage country of origin branding and the logo to forge new sales channels in the China and contribute to export success.

4:00pm – 4:30pm

Case Study: How Chinese Online Influencers are shaping the way Chinese consumers purchase?

Last year, a list compiled of China’s 100 most popular online influencers dominated media’s attention with the son of the richest man in China,the man behind Wanda Group topping such a list. The majority of the people are also verified influencers on Weibo and Wechat. Thanks to the large followship they enjoy, one tweet from the influencers usually costs brand sponsors a fortune. These influencers are shaping how urban and younger consumers make their purchases. Ben Sun, Managing Director of Think China, an award winning China digital consultancy agency based in Australia will explore the topic further with you.

Benjamin Sun
Director, Think China

4:30pm – 5:00pm

Wrap-up Session

ACBW Forum Chair, David Thomas, will wrap up the forum with a review of the days topics and presentations, while also fielding questions from the audience on how their business can harness the wealth of opportunities from the China market.
David Thomas
ACBW Forum Moderator

5:00pm – 7:00pm

ACBW 2016 Mix-at-Six Networking Function – Buy ticket here

Disclaimer: Please kindly note that this program is for reference purpose only and may be subject to change on the day of the event. Australian Business Forum reserves the right to change and amend the program accordingly.

Australia China EXPO 2017 Sydney

Australia China EXPO 2017 Sydney is held concurrently with the ACBW 2017 Sydney and China Digital Conference 2017 Sydney over November 2017.