ACBW Pathway to China Forum
9:00AM – 5:30PM
Wed 22nd Nov 2017, Rydges World Square Sydney
This one day Forum provides delegates with current market trends, opportunities, challenges as well as practical know-how and case studies in engaging with China.
Speakers include China experts, industry leaders, Australian and Chinese government representatives and senior executives from some of Australia’s most successful brands who have made their mark in China.
Chair of ACBW Forums
Pathway to China Forum will be moderated by David Thomas, Chair of ACBW Forums. David is a China Expert and very well respected and provides a valuable insight to developing your China strategy.
Pathway to China Forum will focus on important topics for Australian businesses engaged or about to enter the China market. This is a highly recommended forum and a feature event of this year’s Australia China BusinessWeek
ACBW Pathway to China Forum
Acknowledgement of traditional land owners. Welcome and Opening of Forum
China’s Economy, Technology, Consumers and Consumption Trends are Changing a Rapid Phase – Your China Strategy Needs a Strategy
Leveraging Government Sister Relationships and other Government Support for the Benefit of Your Business
China eCommerce Ecosystem: Everything You Need to Know To Sell to China via e-Commerce
China is the biggest eCommerce market in the world and it is supported by a highly complex ecosystem found nowhere else. For those who want to enter, the key to success is to understand each eCommerce platform’s infrastructure and capabilities before entering.
The panel discussion will focus on:
• The different types of e-commerce platforms
• Stand-alone websites versus online marketplaces
• How Chinese consumers find the products they want to buy? Which channels are your customers coming from?
• What is your “import to China” strategy – direct shipping vs bonded warehouse
• Payment solutions to consider
• How to get more leads, prospects, sales and brand awareness in China
Managing Director, Stone Drums
Laying the foundations for a successful launch into the Chinese digital market
The growth of the Chinese middle class and their increasing demand for international products present the opportunity of a century for global brands. Yet at the same time, the Chinese digital market is notoriously difficult to enter.
This presentation will explain what it takes for organisations to succeed in the digital space in China. It will provide an overview of the intricacies of its ecosystem and explain how western companies can create an effective digital presence in China as well as leverage the power of search and WeChat marketing to reach and acquire customers.
IP and Brand Protection Strategies for China
Many businesses looking to enter the Chinese market are unaware of the implications of doing so without first protecting their intellectual property. Learn about the importance of brand protection and how you can protect and enforce the different types of IP in China, including patents, trademarks and designs.
Rules & Regulations Involved in Getting Your Products into China
To get your products into China, you’ll need to navigate China’s customs and border regulations, as well as meeting local labelling rules and product safety standards. Panel of operators will discuss and focus on the border regulations, licenses, safety and labelling requirements for the import of supplements, cosmetics and health food into China
Conference Networking Lunch
Chinese certification compliance requirements and roles of the Chinese Administration of Quality Supervision, Inspection & Quarantine
Opportunities in China’s “Smaller” Cities
According to a recent report from Morgan Stanley Research, China’s consumption market could grow from its current $4.4 trillion to $9.7 trillion by 2030. Whilst Tier 1 cities will contribute 9% of the growth, with Tier 2 cities chipping in 21% and rural areas accounting for 7%, Tier 3 and Tier 4 cities will account for almost two-thirds of the increase.
Not all cities are created equal – as China experts will explain as they share insights into the reasons why lower-tier cities present huge potential for growth in the future, especially e-commerce.
What does it REALLY take to break into the Chinese Market?
With a population of almost 1.5 billion people and an increasing desire for Australian made products, the potential for export revenues in the China market is tempting for many Australian brands. However, given some high profile failures, this market is not for the faint hearted. Aromababy, Van Dairy, Uber Secrets, Slim Secrets and Servcorp share their learnings and experiences to help new entrants reduce the time, cost and risk of exporting to China
Why the Daigou is so Important in Your e-Commerce Marketing Strategy in China?
What You Need to Know About Chinese Consumers
Chinese consumers’ shopping habits have changed dramatically as incomes have risen and new products and concepts have entered the China market. To successfully sell to Chinese consumers, Australian brands need to understand a number of vital factors. The panel of China marketing experts will discuss:
• Who are the Chinese consumers?
• What do they want?
• What’s driving the Chinese consumer?
• What are the trends in the Chinese consumer market?
• What are the key drivers for Chinese consumers’ demand for foreign/Australian products?
• How do they shop?
• What influence their buying decision?
• Who control the Chinese household spending?
Wrap up – Key takeaways