ACBW Pathways to China Forum

ACBW Pathway to China Forum

2:30PM – 5:30PM
24th October, CQ Function Centre Melbourne

22nd November, SMC Conference & Function Centre Sydney

abf-business

Presented in partnership with ABF Business

This one day Forum provides delegates with current market trends, opportunities, challenges as well as practical know-how and case studies in engaging with China.

 

Speakers include China experts, industry leaders, Australian and Chinese government representatives and senior executives from some of Australia’s most successful brands who have made their mark in China.

David Thomas
Chair of ACBW Forums

Pathway to China Forum will be moderated by David Thomas, Chair of ACBW Forums. David is a China Expert and very well respected and provides a valuable insight to developing your China strategy.

 

Pathway to China Forum will focus on important topics for Australian businesses engaged or about to enter the China market. This is a highly recommended forum and a feature event of this year’s Australia China BusinessWeek

ACBW Pathway to China Forum

2:30PM

Opening Address:
Your China Strategy Needs a Strategy

China’s Economy, Technology, Consumers and Consumption Trends are Changing a Rapid Phase – Your China Strategy Needs a Strategy

David Thomas
Chair of ACBW Forum

2:50PM

VIP Keynote address: Future Trends: New Retail

JD launched its first 7FRESHa 4,000 square metre grocery store in Beijing that follows many of the new retail concepts from Alibaba’s Hema stores. JD heralded the supermarket the first of 1,000 stores. Mark Tanner discusses the scramble for New Retail in China.

Mark Tanner
Chair China Digital Conference ,Founder – CEO . China Skinny Shanghai

3:20PM

Presentation:
New and emerging content marketing tools and trends in China

Chinese content marketing technologies and tools are constantly evolving, offering a wealth of opportunities to brands in the market. An understanding of this ever-changing landscape and its effects on marketing and consumption trends in China is critical to reaching and retaining your target audience. Gain practical tips on new and emerging content marketing tools in China as well as their real-world applications to stay ahead of Chinese marketing trends.

Benjamin Sun
CEO- Co Founder of Think China ,Sydney, Hong Kong

3:50PM

Panel Discussion:
China is the biggest eCommerce market in the world and it is supported by a highly complex ecosystem found nowhere else. For those who want to enter, the key to success is to understand each eCommerce platform’s infrastructure and capabilities before entering.

David Thomas

Chair of ACBW Forum

Mark Tanner

Chair China Digital Conference ,Founder – CEO . China Skinny Shanghai

Benjamin Sun

CEO- Co Founder of Think China ,Sydney, Hong Kong

Matthew McKenzie

Founder The Export Group Shanghai China

4:10PM

Panel Discussion:
Chinese International Import Expo Review

Presented in November 2018 in Shanghai will mark a change in China’s trade policy with immense implications for Australia.
Announced at the May 2017 Belt and Road Forum in Beijing by President Xi Jinping, the Import Expo is the first step by the Chinese Government to shift its trade strategy from export promotion and trade surpluses to achieving “balanced trade” by importing hundreds of billions of dollars’ worth of goods and services over the next 10 years. Hear from both the Australian and Chinese Government with a review of this important event.

4:40PM

Panel Discussion:
IP and Brand Protection Strategies for China

Many businesses looking to enter the Chinese market are unaware of the implications of doing so without first protecting their intellectual property. Learn about the importance of brand protection and how you can protect and enforce the different types of IP in China, including patents, trademarks and designs.

Jacqueline Plunkett

Intellectual Property Lawyer at Watermark Intellectual Property

5:00PM

Wrap Up with David Thomas, Chair of ACBW Forum

An interactive Q&A session with the key takeaways from the forum and panel discussions.

Disclaimer: Please kindly note that this program is for reference purpose only and may be subject to change on the day of the event. Australian Business Forum reserves the right to change and amend the program accordingly.

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