31 July 2019
RACV City Club Melbourne

ACBW Speakers

Benjamin Sun

CEO – Co Founder of Think China ,Sydney, Hong Kong

Benjamin is a digital marketer and researcher with extensive knowledge in Chinese digital marketing. Benjamin’s main research interest is on Chinese digital landscape and online consumer behaviour. He helps many clients conduct and analyse market research to give them the strategic intelligence they need to make smarter decisions. Doing business in Greater China can be rewarding, but it is also often complex and challenging. Success in the region requires commitment, local knowledge and adaptability. As a certified Digital Marketer and qualified trainer, he is working with clients to understand their business needs and collaborate with them to identify digital opportunities, and navigate an implementation path to deliver business value. Benjamin is very much a Digital Sherpa, loves working with clients to turn possibilities into reality.

David Thomas

Chair of ACBW
CEO – Think Global
Consulting Chair ACSME

China Business and Keynote Speaker, Thought Leader and Business Futurist, David Thomas is well known throughout the Asia Pacific for his experience, credibility and deep understanding of China and Asia. In essence, David is a bridge-builder providing a solid foundation for the west to do business with China in the Asia Pacific and all over the world. Over the past 15 years, David has led and organised many delegations to China which, in addition to enhancing his reputation and standing within the region, have provided him with a unique opportunity to stay ahead of the trends that are redefining business between China and the rest of the world. This experience further solidifies David’s credibility and mastery as China expert speaker for business leaders, entrepreneurs and investors looking for success in a new and abundant marketplace.

Jacqueline Plunkett

Intellectual Property Lawyer at Watermark Intellectual Property

Jacqueline’s core personal value is empowering sustainable innovation for her clients. No matter what stage of innovation, from conception to global expansion, Jacqueline enjoys working with clients on their innovation and ideas, and navigating the gap between IP and commercialisation to provide her clients with unique insight into how IP fits into their businesses. Jacqueline’s experience includes commercialising IP, structuring, contracts and transfer of IP, managing complex multi-national trade mark and designs portfolios and providing copyright, passing off, geographical indications, consumer law, domain/business name, customs and export, enforcement, mediation and cross-jurisdictional advice.

Mark Tanner

Chair China Digital Conference, Founder – CEO China Skinny Shanghai

Mark Tanner is the Founder and Managing Director of China Skinny. He brings perspective from marketing roles in China, North America, Europe, Australasia and Africa where he has worked since the 90s. Mark regularly provides views and commentary about Chinese consumers in media such as Bloomberg and Reuters and on television. He is a regular keynote speaker at events from Shanghai to Sydney and Hong Kong to Helsinki. On a personal front, Mark has a love for travel and adventure, which has seen him lead the world’s first paddle down the Nile River, hunt for ancient Viking treasure in Iceland and bicycle solo across Canada mid-winter.

Matthew McKenzie

The Export Group Limited

Matthew has been exporting to China since 2001 and during that time has participated in the growth and opportunities that have become available in China. This led to him moving to China permanently 4 years ago and now the company he co-founded has four offices across Australia and China.
Matthew has led the growth of famous Australian brands such as Weet-Bix and Morning Fresh from infancy through to category leadership across a number of sales channels. He is passionate about the opportunities that a fully digitised China offers international brands both in terms of marketing
and sales. Matthew is based in Shanghai and travels regularly to meet clients mainly from Australia, the UK and Canada. In his spare time he enjoys spending time with his family and his two sons.