Australia China BusinessWeek is the premier event in Australia designed for attendees to gain essential knowledge and forge profitable new relationships and conduct new business. We cut-through the information overload and bring you practical know-how shared by industry experts to help you to develop or refine strategies for profitable revenue/investment growth. Opportunities and challenges are highlighted and explained.
During this 2 day event, Australian businesses will have the opportunity to showcase your products and services to the powerful local Chinese networks, to accelerate your brand awareness to the China market and catapult your business forward.
Australia China BusinessWeek will have two streams, one focused on “Pathway to China” for Australian companies and the other on “Residency and Wealth Building” for inbound Chinese.
Australia China BusinessWeek is a meeting of the minds for mutual benefit; this is a rare opportunity to work directly on your business with experts, customers and suppliers. Delegates attend to get exposure to in-depth knowledge, refined ideas and ways to best support success for the change they desire be it a lifestyle change, investment or a positive revenue impact on their business.
CROWN CONFERENCE CENTRE
8 Whiteman Street, Southbank VIC 3006
Crown Conference Centre is a unique, purpose-built facility catering for residential conferences, meetings, seminars, product launches, exhibitions, and events.
With over 40,000 daigous operating in Australia, ACBW Showcase provides SMEs and emerging brands the opportunity engaged with these Australian daigous who are not only your buying channels but also your brand influencers, as their information recommendations will generate interest from their Chinese buyers for your products.
ACBW Keynote Luncheon
The Keynote Luncheon is a networking function for executives with keynote addresses by Australian and Chinese government, followed by a panel discussion with successful Australian brands sharing secrets of their success in China, how they managed to stand out, gain trust and the importance of looking beyond the coastal cities of Shanghai and Beijing to the staggering growth and new consumers in cities across the country.
ACBW WeChat Workshop
WeChat is China’s most popular and utilised social media channel, boasting the functions of eBay, Facebook, Twitter, YouTube, Instagram, Whatsapp and e-Commerce rolled into one. There are already over 1.5 million WeChat users in Australia. WeChat Workshop provides marketers and SMEs with all essentials of using WeChat to connect, influence and sell to Chinese consumers.
ACBW Mix at Six Networking Function
ACBW Mix at Six Networking Function allows delegates to forge relationships and connect with VIP guests, exhibitors and industry leaders. It is a perfect setting to discuss presentations and products, and provides unrivalled opportunities to broaden your business network, share ideas and exchange business experiences.
ACBW Pathway to China Forum
Pathway to China Forum’s objective is to inform and educate Australian SME with current market trends, opportunities, challenges as well as practical know-how relating doing business with China. Speakers for ACBW 2017 include China experts, industry leaders, Australian and Chinese government representatives.
ACBW Invesment & Migration Forum
With the aim to attract inbound investment from China into Australian private companies and business migration to Australia, the Investment & Migration Forum is a platform for recent Chinese migrants and those seeking permanency in Australia to explore investment opportunities, taxation and other policies impacting their investments as well as expert tips for managing and growing their wealth in Australia.
ACBW Daigo Forum
As daigou operators are always searching for reliable direct sources and suppliers of quality Australian products and efficient shipping methods, the ACBW Daigou Forum represents unrivaled opportunities for Australian companies to present products and services to this unique audience, as a part of your China strategy.
Daigous are not only direct buyers your products and services, their “stamp of approval” will expedite your brand exposure and product awareness to the Chinese consumers locally and in China. The ACBW Daigou forum is located on the Showcase floor and will be presented over the two days.
ACBW Keynote Luncheon Previous Speakers
ACBW 2017 Forum Sessions
Australian brands are extremely popular with Chinese consumers and are well-respected for its high-quality products and safety standards. However, to succeed in the China market, Australian SMEs need to understand and embrace its unique digital landscape and consumer decision journey.
Many Australian brands such as A2 Milk, Swisse, Blackmores attributed their massive growth in the China market through via the ‘daigou’ network of local buyers. (Daigous are the people you hear of who are clearing the Australian supermarket and pharmacy shelves of vitamin and baby products, they use WeChat to on-sell them to their customers in China). With over 40,000 daigous operating in Australia, ACBW Showcase provides SMEs and emerging brands the opportunity engaged with these Australian daigous who are not only your buying channels but also your brand influencers, as their information recommendations will generate interest from their Chinese buyers for your products.
During this 2 day event, Australian businesses will have the opportunity to showcase products and services to the powerful local Chinese Daigou networks, to accelerate your brand awareness to the China market and catapult your business forward.
Registration & Networking
Current issues and insights into Australian financial and investment environment
Where are the Investment and Growth Opportunities in Australia?
Navigating Recent Regulatory and Policy Changes impacting Non-residents
Funds and Private Capital Sources for Property Investors
Key learnings from a “Agribusiness company”
Business & Investment Opportunities
Wealth Products, Investment Projects, Business for Sales
Taxation implications and strategy
Skills and Business Migration Update
The workshop covers:
- The overview of the Chinese Digital Ecosystem
- WeChat Account Creation
- WeChat Shops
- Qualified Traffic Generation on WeChat
- Key Opinion Leaders and How to Find Them
- Cost-per-click Marketing
- Content Creation
- Case Studies
Commercial Consular, Embassy of the People’s Republic of China
Leveraging the Sister Cities Relationships for the Benefit of Your Business
Where are the Opportunities?
Morning Tea Break – Networking Opportunities
China’s eCommerce Marketplaces Overview
Developing Your Market Entry Strategies
Case study 1
Wines by Geoff Hardy
Working Lunch – Networking Opportunity
Chinese Social Media: What You Need to Know
Marketing to Chinese Consumers
Case study 2
The Importance of a Robust IP Enforcement Strategy
Managing Cross-border Payments